Have you ever wondered what blog writing is all about? Maybe you have a favourite blogger that you follow and wonder how they can make an ordinary topic so compelling. In this session, we will be covering the basics of how and why more companies are choosing to blog about their products/services. We will look at the basics of how we approach blog writing here at ACMAPS and give other real company examples. By attending this session, you will come away with several learning outcomes: The process of blog writing (from research to publication), how to speak to a specific target audience, and how you can get started.

Recording of the event